Chow now

For the BNO packaging Talent Awards 2019 the brief was to redesign the packaging for a range of savoury snacks by Maggi.

I wanted to unite the savory snacks under one name with the keywords being: Uncomplicated, friendly and playful. I ended up with the name ‘Chow Now’. A timely and casual synonym for ‘instant food’. Inspired by potato printing and old Maggi print ads, the illustration style is playful and almost naive with textures that remind you that this is a very grounded product made with ingredients you can find in your own cupboard. Furthermore the textures bring a nice depth and humane feeling to the whole pack.

This case got shortlisted for the BNO Packaging Talent Award 2019